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MARKETING Quickstudy Guide

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MARKETING Quickstudy Guide

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Price: $2.40

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Product Description

Item: 157222632

This 4-page study guide contains fundamental marketing definitions and principles which are specifically designed to aid business students.


Topics covered include:


  • government & target markets
  • market segments
  • international markets
  • product life cycle
  • communications in marketing
  • distributions & logistics
  • market research & price determination
  • industrial & commercial markets